The Potential of Video Advertising

Video has become the core of modern brand communication – from YouTube to the Premium Open Web and Connected TV. Yet with the growing variety of channels and formats, expectations have risen: it’s no longer just about reach, but about real attention and measurable impact.

Discover:

• how video advertising has evolved from classic TV spots to digital, attention-grabbing formats,

• the role YouTube, CTV, and the Premium Open Web play in a successful video strategy,

• why attention has become the key performance driver for brands,

• how an orchestrated, data-driven video strategy creates long-term brand value.

A compact overview of the dynamics shaping today’s video ecosystem – with practical insights for marketers who aim to achieve impact, not just reach.

Download the whitepaper now to learn more.