Case Studies
Sparda-Bank Berlin
With “Freie Körper Kultur,” Sparda-Bank Berlin launched a campaign that immediately captured attention with its bold approach — and successfully transformed that curiosity into lasting brand impact.
November 2025
Sparda-Bank Berlin set out to communicate its campaign message boldly and with exceptional impact. Using two variants of the YOC Mystery Ad®, the campaign created an outstanding interactive brand experience that truly captivated users. The approach demonstrates impressively how playful interaction can elevate brand storytelling to a new level.
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